Wen Shan Hai Moutai Experience Center

interior design, experiential retail space, double-height volume, ceremonial axis, communal dining table, rosewood, mahogany tones, forest green, charcoal gray, veined marble, serpentine stone, amber lighting, spotlight illumination, glass dome displays, vertical display columns, museum vitrine aesthetic, traditional wooden chairs, woven rush seats, teal textile runner, cream accents, mirrored ceiling, one-point perspective, symmetrical composition, low-key lighting, warm-cool contrast, contemporary luxury, heritage interpretation, Asian design influence, contemplative atmosphere, refined elegance, material richness, tactile variety, theatrical lighting, sacred geometry, processional space, collector display, precious object presentation, intimate grandeur, sophisticated restraint, cultural celebration, artisanal craftsmanship

Wen Shan Hai is a brand experience center for Moutai liquor, located in Chongqing, China. The interior supports tastings, private banquets and club gatherings. A courtyard-style layout places a square atrium at the center, enclosed by corridors that lead to themed private rooms. Display cabinets and tasting areas follow a meandering route through the main hall. Bronze surfaces, cabinets of metal and glass and a mirrored ceiling define the material palette. The design links traditional Eastern architecture with a modern framework.